Q. How do I access the Standard Rate and Data Service (SRDS) database?

Catalogs more than 100,000 U.S. and international media properties, and is the leading provider of media rate and data for the advertising industry. Lists advertising rates, editorial/programming content, circulation, media contacts and other basic data. Now includes:

Local Market Audience Analyst is the next generation consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers. Includes Market Profile Reports, Lifestyle Analysis Reports, Dempgrahic Reports, and PRIZM Reports. Connect to SRDS, then Select LMAA.