- Mintel
Oxygen
Covers a wide range of sectors and topical marketing issues.
Divided between UK-specific, European and USA reports, Mintel reports analyze
market sizes and trends, market segmentation, and consumer attitudes and
purchasing habits, and future prospects.
See the Following Report in Mintel Oxygen:
- Green Living - US - January 2009
(Note: New report scheduled for publication in February 2010)
For the past three years, the "green"
marketplace has been one of the fastest growing, most dynamic sectors of the
U.S. economy. In this report, Mintel examines the size, scope, and growth of the
"green" consumer marketplace, the driving forces that will shape its future -
with an eye toward expected changes sector by sector -, as well as the
short-term and long-term outlooks for the market as a whole.
- The surge in environmental
awareness that began in 2005 has transformed from a popular cultural trend into
a major force for change in a range of markets
- Mintel analyzes the impacts that
the economic downturn and other key drivers, such as potential climate change
regulation, may have on the green marketplace
- Mintel explores the current
trends and future outlook for eight key sectors of the "green" consumer
marketplace, including personal care products, home building and home
improvement supplies, electronics and appliances, automobiles, and consumer
services
- This report explores the special
role of key demographic groups, such as Asians and young Hispanics, in adoption
of new "green" product categories