Answered By: Peter Z McKay
Last Updated: Oct 29, 2014     Views: 33

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Managing Cross-Cultural Differences
Managing Cultural Differences
By Robert T. Moram
The international nature of modern Business means that individual and organizational success is no longer dependent solely on business acumen- our ability to understand, communicate and work with people in different countries and cultures around the world is more important than ever as more companies rely on their global reach to achieve the best profit and performance. For this reason, international business and cross-cultural management are key topics in undergraduate business, MBA and executive education programs worldwide as companies and institutions prepare current and future business leaders for the global marketplace. This classic has been praised as "the bible of multiculturalism" (New York Times News Service)

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