Answered By: Peter Z McKay
Last Updated: Oct 29, 2014     Views: 4546

  • Marketing Myopia
    By Theodore Levitt
    Harvard Business Review 2004
    Originally published Jul/Aug 1960, Vol. 38 (4), p45-56
    Note: Free Registered HBR.org users may view 3 magazine articles per month 

HBR Marketing Myopia

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