Skip to Main Content
Business Library
Knowledge Base
Warning:
Your browser has javascript disabled. Without javascript some functions will not work, including question submission via the form.
Q. How do I find Theodore Levitt's classic HBR article, "Marketing Myopia?"
Toggle menu visibility
Ask Another Question
Search
Browse:
All
Groups
Business Library FAQs
Gemini, CoPilot, ChatGPT
Topics
18
Accounting
17
Articles
12
Books
4
Business Law
3
Case Studies
78
Company Information
1
Concepts
27
Country Information
53
Data
69
Databases
29
Economics
39
Finance
9
Guides
29
Industry Information
50
International Business
10
International Economics
41
Investment Information
5
Issues
22
Journals
5
Library
6
Management
26
Market Research
25
Marketing
1
Real Estate
55
Reference
2
Research
2
Small Business
1
Story
5
Tax
1
Websites
Answered By:
Peter Z McKay
Last Updated:
Oct 29, 2014
Views:
7090
Marketing Myopia
By Theodore Levitt
Harvard Business Review
2004
Originally published Jul/Aug 1960, Vol. 38 (4), p45-56
Note: Free Registered HBR.org users may view 3 magazine articles per month
see also:
Marketing Myopia (HBR Classic)
Summary from reprint of the original 1960 article.
"Ted Levitt Changed My Life."
Article by Julia Hanna published in
Working Knowledge
on December 17, 2008.
Toggle action bar
FAQ Actions
Print
Tweet
Share on Facebook
Was this helpful?
Yes
6
No
2
Comments (0)
Add a public comment to this FAQ Entry
Related Topics
Marketing
Contact Us