Answered By: Peter Z McKay
Last Updated: Oct 29, 2014     Views: 149

  • Local Market Audience Analyst  Rating
    Local Market Audience Analyst is the next generation consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers. Includes Market Profile Reports, Lifestyle Analysis Reports, Dempgrahic Reports, and PRIZM Reports. Connect to SRDS, then Select LMAA.
  • MRI+ (Mediamark)     
    Mediamark Research offers comprehensive demographic, lifestyle, product usage and exposure to all forms of advertising media collected from a single sample. Register with your Gatorlink email account.
  • SimplyMap     
    An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Includes Mediamark Simmons Local data and POI (Points-of-Interest).

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