- Gaming in the Interactive World - U.S. - July 2009
Mintel Oxyxen
Electronic gaming plays an important role in how U.S. consumers entertain themselves. While a range of consoles and portable players are available for videogames, dedicated devices are facing increasing competition from PCs and cellphones, which offer users an interactive experience without any need to purchase consoles or even software. This report explores the impact of and responses to increasing competition including: Sector growth trends, the growing impact of the web, and future trends and strategies. - Social Networking - U.S. - February 2010
Mintel Oxyxen
Online social networking is expanding. In December 2009, there were 248 million unique monthly users on the top eight social networking sites (SNS) in the US, an increase of 41% from January 2009. Mintel finds that 61% of internet users have a profile on at least one SNS, up from 41% a year before. Marketing spend on SNS increased 166% from 2007, reaching $2.4 billion in 2009, and becoming an increasingly important way to reach a young, often hard to reach audience.
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