- Local Market
Audience Analyst
Local Market Audience Analyst is the next generation consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers. Includes Market Profile Reports, Lifestyle Analysis Reports, Dempgrahic Reports, and PRIZM Reports.
(Connect to SRDS, then Select LMAA.)
Q. Where can I find the current Lifestyle Market Analyst data
In need of current psychographic data.... VALS, PRIZM, anything current that will provide secondary research data on personality, values, attitudes, interests, or lifestyles of various market segments, etc... Thank you