Answered By: Peter Z McKay
Last Updated: Oct 29, 2014     Views: 510

Consumer Demographics and Brand Usage

  • Local Market Audience Analyst   Rating
    Local Market Audience Analyst is the next generation consumer market research tool that delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers. Includes Market Profile Reports, Lifestyle Analysis Reports, Dempgrahic Reports, and PRIZM Reports. Connect to SRDS, then Select LMAA.
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    Mediamark Research offers comprehensive demographic, lifestyle, product usage and exposure to all forms of advertising media collected from a single sample. Register with your Gatorlink email account.
  • SimmonsLOCAL on SimplyMap  Rating
    Experian SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.
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    An Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Includes SimmonsLOCAL data and POI (Points-of-Interest).

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