What are the key differences between keyword searching and conversational natural language searching?


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Keyword v Conversational Natural Language Searching 

Here's a breakdown of the differences between keyword searching and conversational natural language searching:

Keyword searching:

  • Focus: Matching keywords and phrases, often with a specific intent in mind.
  • Input: Short, concise queries using keywords or key phrases.
  • Understanding: Relies on keyword analysis and limited semantic understanding.
  • Output: Lists of results based on keyword relevance, not necessarily understanding the user's intent or context.
  • Examples: "best restaurants in Paris", "how to fix a flat tire", "meaning of existentialism"

Conversational natural language searching:

  • Focus: Understanding the user's intent and context through natural language conversation.
  • Input: Open-ended questions, requests, or statements in natural language.
  • Understanding: Utilizes natural language processing (NLP) to analyze the meaning and intent behind the words, including context, grammar, and user history.
  • Output: More personalized and relevant results, including follow-up questions, clarifications, and even creative responses.
  • Examples: "Tell me about the best hiking trails near Seattle", "I'm having trouble with my code, can you help?", "I'm feeling down, can you recommend something to cheer me up?"

Specific differences between platforms:

  • Bing vs. Google: Both Bing and Google offer traditional keyword search engines with similar capabilities. However, Google tends to have a larger index of websites and may be more accurate for some queries.
  • Bing Chat vs. Bard: Bing Chat and Bard are both experimental platforms for conversational natural language searching. Bing Chat has a more limited focus on factual information and web searches, while Bard is designed to be more open-ended and creative, providing a wider range of responses and engaging in more complex conversations.

Overall, conversational natural language searching represents a more advanced and nuanced approach to information retrieval, offering a more natural and interactive experience for users. However, keyword searching remains a valuable tool for specific tasks and can be more efficient for certain types of queries.

I hope this clarifies the differences! Feel free to ask if you have any further questions.

  • Last Updated Dec 20, 2023
  • Views 2
  • Answered By Peter Z McKay

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