What is a Knowkedge Card?

Answer

 

2/28/24

A knowledge card is a type of information box that appears in Google search results. Here's what you need to know:

Purpose:

  • Quick Answers: Knowledge cards provide direct answers to user queries, saving them from having to click through to another website.
  • Summaries: They offer a concise overview of a topic, pulling key information from various sources.
  • Related Searches: Knowledge cards often suggest related topics and searches, helping users further explore.

Content:

  • Facts and Data: Include things like dates, definitions, statistics, etc.
  • Images: Show relevant visuals related to the topic.
  • Sources: Link to the source(s) where the information originated.

Appearance:

  • Prominent Placement: Usually at the top of the search results page (SERP).
  • Structured Format: Information organized into sections for easy reading.

Examples:

  • Person: Searching for Albert Einstein might show a knowledge card with his birth/death dates, occupation, famous theories, and images.
  • Organization: Searching for NASA might display their founding date, headquarters, key missions, and a link to their website.
  • Product: Searching for the newest iPhone might bring up a knowledge card with specifications, price, reviews, and where to buy.

Why they're important

  • User Experience: Improves search results by providing quick, reliable information.
  • Website Visibility: Can generate more clicks to your website if your content is the source of the information in the knowledge card.
  • SEO: While not a direct ranking factor, optimizing your content to be "knowledge card worthy" can lead to increased visibility and click-through rate.

Let me know if you'd like more details or examples of how knowledge cards are used!

 

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  • Last Updated Feb 28, 2024
  • Views 2
  • Answered By Peter Z McKay

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